Oh, what a difference a year makes! Despite an economy that most people would agree "could be better," the premier agricultural community of Kaanapali Coffee Farms has continued to flourish.
This year, the farming operation, marketed under the MauiGrown Coffee brand, achieved a record coffee harvest in the 2011-2012 season. The MauiGrown Coffee brand continues to be strong - found on the shelves of boutique roasters all across the mainland, as well as Canada, Japan, and Korea.
"The coffee farm workers and coffee production team take great pride in growing and processing a specialty coffee product that has continued to grow in reputation and demand," said Kimo Falconer, president of MauiGrown Coffee, Inc. "We are very optimistic over this coming harvest and we anticipate another strong year of sales in the coming year."
The success of the coffee operations has also had a direct benefit for Kaanapali Coffee Farms property owners. Coffee sales over the past fiscal year helped to reduce lot association fees. It's a win-win situation for owners, who not only enjoy their 5- to 7-acre estate lot with their very own coffee orchard, but they are part of an agricultural family that is helping to preserve West Maui's agricultural legacy.
Excitingly, the farming operation is not the only news abuzz at Kaanapali Coffee Farms - sales activity has also increased. Within the last two months, two lots were sold. Home building is also hopping with one home just completed and two more homes scheduled to break ground soon.
"As we head into a new year, we are very optimistic," said Rohn Stark R(B) of Platinum Properties HAWAII. "Kaanapali Coffee Farms is one of the hottest properties in West Maui's real estate market today. Whether looking for a strong investment or seeking to build your dream home, this master-planned community has it all - spectacular views, spacious lots, privacy, proximity to a world-class resort, and a lifestyle like no other."