This Halloween, treat yourself to MauiGrown Coffee Company Store’s “Ghouls Brew,” a serious blend of dark roasted coffees. According to the store’s co-owner Jeff Ferguson, legend has it that each year, the Ghoul comes to town and selects a special coffee to be his Ghoul’s Brew. This year, he chose MauiGrown Coffee to create his special brew. The Ghoul leaves town at midnight on October 31st, but this coffee is so hard to resist, they’re making this flavor available through November 1st. 

As numbers go, this year is a celebratory one for MauiGrown Coffee. 25 years ago the former Pioneer Mill Company first started planting coffee on their Ka`anapali Estate –today, it is home of the premier agricultural community of Ka`anapali Coffee Farms. 10 years ago Ka`anapali Estate vice president, Kimo Falconer, realized his dream of starting his very own coffee operation when he established MauiGrown Coffee, Inc. 7 years ago MauiGrown Coffee Company Store, located adjacent to the historic Pioneer Mill Company’s smokestack, opened its doors in 2006 to the delight of coffee enthusiasts locally and worldwide. 

When Lahaina farmer Kimo Falconer visited New York City last February, he stopped at a Starbucks. The barista was brewing up individual cups of coffee on a fancy, newfangled machine. At $7 a pop, these weren’t just any coffees. They represented the crème de la crème of the coffee world, a limited supply of exceptional beans from a select few farms.

Maui coffee growers step out from Kana's shadow to define their brand.

When James "Kimo" Falconer planted 500 acres of coffee for the Pioneer Sugar Mill Company in 1988, the west Maui location seemed ill suited for the crop. The land is near sea level, dry, and windy- conditions nearly opposite to those in Kona, the prime coffee growing country on the Big Island. But, as it turns out, some coffee varieties thrive in Ka'anapali.

When it comes to making a solid real estate investment, finding the right property is the most important factor. Just ask Greg Brown, owner of Brown Development, who recently purchased a lot in the premier agricultural community of Ka‘anapali Coffee Farms in West Maui.

For over 10 years, Greg Brown and his team have been successfully designing, building and selling custom homes on Maui and Lanai.  Today, their completed projects in Hawaii number over 40 luxury estates ranging in value from 1.5 to 10 million dollars. 

"Having a vision for creating a coffee farm is one thing, making sure it's successful in the long-term is another," shared James "Kimo" Falconer, president of MauiGrown Coffee.

For almost 15 years, Kimo and landowner Kaanapali Land Management Corp. have been caring for the coffee orchards that were once part of the old Pioneer Mill operation. Today, nearly 500 acres of coffee fields now blanket portions of the West Maui Mountains within the premiere agricultural community of Ka‘anapali Coffee Farms. 

What makes one property stand out from another? What real estate purchases are the best investments? Which communities best suit my family's needs and lifestyle? When it comes to finding that perfect property, buyers often rely on their realtors for assistance and sound advice

"Heavenly" may well describe the premier agricultural community of Ka‘anapali Coffee Farms in West Maui. Here, on approximately 300 acres upslope from the Ka‘anapali Beach Resort, lies your window to the world.

Recently, lot owners at Ka‘anapali Coffee Farms received a welcome check in the mail - the return of approximately 50 percent of their Lot Owner's Association fees paid for the past fiscal year. This reimbursement to property owners is the result of a unique farm-residential concept that is setting a benchmark for agricultural residential communities in the State of Hawaii.

Oh, what a difference a year makes! Despite an economy that most people would agree "could be better," the premier agricultural community of Kaanapali Coffee Farms has continued to flourish.

This year, the farming operation, marketed under the MauiGrown Coffee brand, achieved a record coffee harvest in the 2011-2012 season. The MauiGrown Coffee brand continues to be strong - found on the shelves of boutique roasters all across the mainland, as well as Canada, Japan, and Korea.